Research Article
Understanding the Postgraduate Education Market for Better Marketing and Decision Making: A Clustering Analysis
|
International Journal of Computer Applications
Foundation of Computer Science (FCS), NY, USA
|
| Volume 91 - Issue 12 |
| Published: April 2014 |
| Authors: Ali Marstawi, Aida Mustapha |
10.5120/15930-5231
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Ali Marstawi, Aida Mustapha . Understanding the Postgraduate Education Market for Better Marketing and Decision Making: A Clustering Analysis. International Journal of Computer Applications. 91, 12 (April 2014), 1-5. DOI=10.5120/15930-5231
@article{ 10.5120/15930-5231,
author = { Ali Marstawi,Aida Mustapha },
title = { Understanding the Postgraduate Education Market for Better Marketing and Decision Making: A Clustering Analysis },
journal = { International Journal of Computer Applications },
year = { 2014 },
volume = { 91 },
number = { 12 },
pages = { 1-5 },
doi = { 10.5120/15930-5231 },
publisher = { Foundation of Computer Science (FCS), NY, USA }
}
%0 Journal Article
%D 2014
%A Ali Marstawi
%A Aida Mustapha
%T Understanding the Postgraduate Education Market for Better Marketing and Decision Making: A Clustering Analysis%T
%J International Journal of Computer Applications
%V 91
%N 12
%P 1-5
%R 10.5120/15930-5231
%I Foundation of Computer Science (FCS), NY, USA
Abstract
Enhancing the educational corporations is truly challenging mission due to the highly competitive nature of the business. Currently, there is emerging development within organizations to capitalize on their internal resources. This paper is taking data mining approach to strategize marketing for postgraduate studies by means of cluster analysis. The experiments were carried out using Oracle Data Miner tool, results are analyzed and discussed.
References
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