International Journal of Computer Applications
Foundation of Computer Science (FCS), NY, USA
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Volume 82 - Issue 9 |
Published: November 2013 |
Authors: Amal M. Almana, Abdulrahman A. Mirza |
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Amal M. Almana, Abdulrahman A. Mirza . The Impact of Electronic Word of Mouth on Consumers’ Purchasing Decisions. International Journal of Computer Applications. 82, 9 (November 2013), 23-31. DOI=10.5120/14145-2286
@article{ 10.5120/14145-2286, author = { Amal M. Almana,Abdulrahman A. Mirza }, title = { The Impact of Electronic Word of Mouth on Consumers’ Purchasing Decisions }, journal = { International Journal of Computer Applications }, year = { 2013 }, volume = { 82 }, number = { 9 }, pages = { 23-31 }, doi = { 10.5120/14145-2286 }, publisher = { Foundation of Computer Science (FCS), NY, USA } }
%0 Journal Article %D 2013 %A Amal M. Almana %A Abdulrahman A. Mirza %T The Impact of Electronic Word of Mouth on Consumers’ Purchasing Decisions%T %J International Journal of Computer Applications %V 82 %N 9 %P 23-31 %R 10.5120/14145-2286 %I Foundation of Computer Science (FCS), NY, USA
The substantial growth in online social networks has vastly expanded the potential impact of electronic word of mouth (eWOM) on consumer purchasing decisions. A critical literature review exposed that there is limited research on the impact of online consumer reviews on online purchasing decisions of Saudi Arabian consumers. This research reports on results of a study on the effects of online reviews on Saudi citizens' online purchasing decisions. The results show that Saudi Internet shoppers are very much influenced by eWOM, and that a larger percentage of them are dependent on such online forums when making decisions to purchase products through the Internet.