International Journal of Computer Applications
Foundation of Computer Science (FCS), NY, USA
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Volume 69 - Issue 11 |
Published: May 2013 |
Authors: Isadora Nugroho, Danny Manongga, Wiranto H. Utomo |
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Isadora Nugroho, Danny Manongga, Wiranto H. Utomo . ID3 Algorithm to Identify Customer Loyalty Factor at Semarang Ceramics Company. International Journal of Computer Applications. 69, 11 (May 2013), 1-7. DOI=10.5120/11883-7900
@article{ 10.5120/11883-7900, author = { Isadora Nugroho,Danny Manongga,Wiranto H. Utomo }, title = { ID3 Algorithm to Identify Customer Loyalty Factor at Semarang Ceramics Company }, journal = { International Journal of Computer Applications }, year = { 2013 }, volume = { 69 }, number = { 11 }, pages = { 1-7 }, doi = { 10.5120/11883-7900 }, publisher = { Foundation of Computer Science (FCS), NY, USA } }
%0 Journal Article %D 2013 %A Isadora Nugroho %A Danny Manongga %A Wiranto H. Utomo %T ID3 Algorithm to Identify Customer Loyalty Factor at Semarang Ceramics Company%T %J International Journal of Computer Applications %V 69 %N 11 %P 1-7 %R 10.5120/11883-7900 %I Foundation of Computer Science (FCS), NY, USA
The aim of this research is to identify the customer loyalty at a Semarang ceramics company. The research process uses ID 3 algorithm and 5 SERVQUAL attributes, reliability, assurance, tangible, empathy, and responsiveness. Questioner data is the main data, which is analyzed by WEKA 3. 7. 7 software. The result of this research is Responsiveness attribute and its indicator quick service to the customer is the main factor which is influence the customer loyalty.