Research Article

ID3 Algorithm to Identify Customer Loyalty Factor at Semarang Ceramics Company

by  Isadora Nugroho, Danny Manongga, Wiranto H. Utomo
journal cover
International Journal of Computer Applications
Foundation of Computer Science (FCS), NY, USA
Volume 69 - Issue 11
Published: May 2013
Authors: Isadora Nugroho, Danny Manongga, Wiranto H. Utomo
10.5120/11883-7900
PDF

Isadora Nugroho, Danny Manongga, Wiranto H. Utomo . ID3 Algorithm to Identify Customer Loyalty Factor at Semarang Ceramics Company. International Journal of Computer Applications. 69, 11 (May 2013), 1-7. DOI=10.5120/11883-7900

                        @article{ 10.5120/11883-7900,
                        author  = { Isadora Nugroho,Danny Manongga,Wiranto H. Utomo },
                        title   = { ID3 Algorithm to Identify Customer Loyalty Factor at Semarang Ceramics Company },
                        journal = { International Journal of Computer Applications },
                        year    = { 2013 },
                        volume  = { 69 },
                        number  = { 11 },
                        pages   = { 1-7 },
                        doi     = { 10.5120/11883-7900 },
                        publisher = { Foundation of Computer Science (FCS), NY, USA }
                        }
                        %0 Journal Article
                        %D 2013
                        %A Isadora Nugroho
                        %A Danny Manongga
                        %A Wiranto H. Utomo
                        %T ID3 Algorithm to Identify Customer Loyalty Factor at Semarang Ceramics Company%T 
                        %J International Journal of Computer Applications
                        %V 69
                        %N 11
                        %P 1-7
                        %R 10.5120/11883-7900
                        %I Foundation of Computer Science (FCS), NY, USA
Abstract

The aim of this research is to identify the customer loyalty at a Semarang ceramics company. The research process uses ID 3 algorithm and 5 SERVQUAL attributes, reliability, assurance, tangible, empathy, and responsiveness. Questioner data is the main data, which is analyzed by WEKA 3. 7. 7 software. The result of this research is Responsiveness attribute and its indicator quick service to the customer is the main factor which is influence the customer loyalty.

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Index Terms
Computer Science
Information Sciences
No index terms available.
Keywords

Decision Tree Algorithm ID3 Service Quality Customer Loyalty

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