Abstract

There are currently 2 billion users on the internet which is roughly 28% of the global human population. A global market of 2 billion is usually a significant motivator for companies to seriously consider internet branding and marketing. According to Pew Research, people are relying more and more on Internet search. In fact, approximately 50 percent of web users use search every day and search is second only to e-mail in daily tasks performed by web users. These search page views span everything from shopping, travel, entertainment, research, work, local, socializing, sharing, and more. Consequently search engines are the main sources of traffic. More traffic to a commercial website means more visitors, more customers more sales and so high profit in business. It is desirable to bring as much as possible traffic to a company’s website. One should consider using SEO (Search Engine Optimization) to increase the website traffic. Alexa Traffic Rank is the most popular website traffic measurement unit. The paper applies various SEO parameters onto a commercial website http://www.ujjaincity.com/ and measures the change in ATR (Alexa Traffic Rank). The paper is intended to help the webmasters and marketing department of a company in improving the ATR of the company’s website. Also the paper suggests the relative effectiveness of the different SEO practices so that it can be decided which practice is feasible as well as profitable. With the help of the paper the webmasters and site owners can determine which practices provide good ROI (Return On Investment). The paper will guide them to adopt and implement the best practices to improve the ATR of their website. The improved ATR will lead to more profit in online business.

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