Research Article
Impact of data quality on marketing attribution and campaigns
|
International Journal of Computer Applications
Foundation of Computer Science (FCS), NY, USA
|
| Volume 186 - Issue 19 |
| Published: May 2024 |
| Authors: Ankush Ramprakash Gautam |
10.5120/ijca2024923591
|
Ankush Ramprakash Gautam . Impact of data quality on marketing attribution and campaigns. International Journal of Computer Applications. 186, 19 (May 2024), 25-29. DOI=10.5120/ijca2024923591
@article{ 10.5120/ijca2024923591,
author = { Ankush Ramprakash Gautam },
title = { Impact of data quality on marketing attribution and campaigns },
journal = { International Journal of Computer Applications },
year = { 2024 },
volume = { 186 },
number = { 19 },
pages = { 25-29 },
doi = { 10.5120/ijca2024923591 },
publisher = { Foundation of Computer Science (FCS), NY, USA }
}
%0 Journal Article
%D 2024
%A Ankush Ramprakash Gautam
%T Impact of data quality on marketing attribution and campaigns%T
%J International Journal of Computer Applications
%V 186
%N 19
%P 25-29
%R 10.5120/ijca2024923591
%I Foundation of Computer Science (FCS), NY, USA
Abstract
This article explores the significance of data quality and timeliness in the success of marketing data attribution for businesses. Traditional approaches to collecting and processing marketing attribution data often fall short in delivering desired results, as outlined in this study's discussion of challenges. By gaining insights into attribution models and the influence of data quality on them, businesses can enhance their data capture strategies to bolster the effectiveness of [1] marketing attribution models.
References
- Marketing attribution model [Online] https://www.insightly.com/blog/marketing-attribution-model/
- Marketing attribution definition [Online] https://www.marketingevolution.com/marketing-essentials/marketing-attribution
- Statistical model definition [Online] https://en.wikipedia.org/wiki/Statistical_model
- Data driven attribution context [Online] https://blog.google/products/ads-commerce/data-driven-attribution-new-default/
- Definition of customer lifetime value [Online] https://en.wikipedia.org/wiki/Customer_lifetime_value
- Customer acquisition cost definition [Online] https://en.wikipedia.org/wiki/Customer_acquisition_cost
- Types of attribution models [Online] https://www.factors.ai/blog/types-of-attribution-models
- Marketing mix modeling [Online] https://en.wikipedia.org/wiki/Marketing_mix_modeling
- Cross channel attribution difficulties [Online] https://www.measured.com/faq/cross-channel-platform-attribution-why-is-it-difficult/
- UTM parameters [Online] https://en.wikipedia.org/wiki/UTM_parameters.
- Multi touch attribution [Online] https://segment.com/academy/advanced-analytics/an-introduction-to-multi-touch-attribution/
Index Terms
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