International Journal of Computer Applications
Foundation of Computer Science (FCS), NY, USA
|
Volume 183 - Issue 14 |
Published: Jul 2021 |
Authors: Kranti Kolambe, Anish Nalawade, Arnav Dhiwar, Aditya Shahade, Sanket Deokate |
![]() |
Kranti Kolambe, Anish Nalawade, Arnav Dhiwar, Aditya Shahade, Sanket Deokate . A Review on Pay-Per-Click Business Model. International Journal of Computer Applications. 183, 14 (Jul 2021), 8-11. DOI=10.5120/ijca2021921453
@article{ 10.5120/ijca2021921453, author = { Kranti Kolambe,Anish Nalawade,Arnav Dhiwar,Aditya Shahade,Sanket Deokate }, title = { A Review on Pay-Per-Click Business Model }, journal = { International Journal of Computer Applications }, year = { 2021 }, volume = { 183 }, number = { 14 }, pages = { 8-11 }, doi = { 10.5120/ijca2021921453 }, publisher = { Foundation of Computer Science (FCS), NY, USA } }
%0 Journal Article %D 2021 %A Kranti Kolambe %A Anish Nalawade %A Arnav Dhiwar %A Aditya Shahade %A Sanket Deokate %T A Review on Pay-Per-Click Business Model%T %J International Journal of Computer Applications %V 183 %N 14 %P 8-11 %R 10.5120/ijca2021921453 %I Foundation of Computer Science (FCS), NY, USA
PPC is an advertising model. The advertiser has to pay every single time when his/her ad is clicked. Pay-Per-Click is also called as Cost-Per-Click (CPC) model. Pay-Per-Click marketing is a method of practicing search engine advertising to create clicks to the website, rather than “gaining” those clicks essentially. Pay-Per-Click is form of digital marketing. Pay-Per-Click is acknowledged for the various advantages it offers, and at an equivalent time, it's notably criticised for fraud and other issues related to its use.