International Journal of Computer Applications
Foundation of Computer Science (FCS), NY, USA
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Volume 178 - Issue 28 |
Published: Jun 2019 |
Authors: Syed Asim Ali, Anum Yaqoob, Saima Suri, Farhan Ahmed Siddiqui |
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Syed Asim Ali, Anum Yaqoob, Saima Suri, Farhan Ahmed Siddiqui . From Usability to Marketing. International Journal of Computer Applications. 178, 28 (Jun 2019), 30-33. DOI=10.5120/ijca2019919100
@article{ 10.5120/ijca2019919100, author = { Syed Asim Ali,Anum Yaqoob,Saima Suri,Farhan Ahmed Siddiqui }, title = { From Usability to Marketing }, journal = { International Journal of Computer Applications }, year = { 2019 }, volume = { 178 }, number = { 28 }, pages = { 30-33 }, doi = { 10.5120/ijca2019919100 }, publisher = { Foundation of Computer Science (FCS), NY, USA } }
%0 Journal Article %D 2019 %A Syed Asim Ali %A Anum Yaqoob %A Saima Suri %A Farhan Ahmed Siddiqui %T From Usability to Marketing%T %J International Journal of Computer Applications %V 178 %N 28 %P 30-33 %R 10.5120/ijca2019919100 %I Foundation of Computer Science (FCS), NY, USA
This paper defines the term usability and usability engineering which operates in a way such that it incorporates usability into a product from A to Z. This basically in-builds usability in to the process of creating a product. The term usability engineering is self explanatory in a way that it talks in the paradigm of engineering. The later part of this paper discusses the significance of usability in a products lifecycle and how usability helps create a user experience that is then magnified by marketing to create a brand's perception. The connection between usability and marketing has now blurred lines to define new strategies that motivate new theories to create unique selling identities.