Abstract

Excessive use of Internet has transformed the way business activities are conducted as consequences consumer trustworthiness and consumer satisfaction got a new urge.Some researchers have proved that consumer’s satisfaction can solely be achieved by usability Moreover, It is also suggested that usability can be beneficial to improve trust levels because the ease of use of a system extends more understanding and a greater capacity to infer how the system will act. Thus, usability may improve trust levels as well.This research study focuses on the aspects that influence the customer trustworthiness for a website. 5 hypotheses are designed and a research survey is conducted to test the hypothesis. General terms Human Computer Interaction, Software Engineering

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• ANNEXURE
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• Figure 17:This is my favorite site for purchasing the products and services in this Internet category
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• Figure 18:The frequency with which I visit other websites that offer similar products and services is much less
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• Figure 19:I don’t usually purchase products and services from this category from other websites
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• Figure 20:In general terms, I am satisfied with the way that this website has carried out transactions
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• Figure 21:In general, I am satisfied with the service I have received from the website
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• Figure 22:I think that the advice and recommendations given on this website are made in search of mutual benefit
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• Figure 23:I think that this website is concerned with the present and future interests of its users
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• Figure 24:I think that this website would not do anything intentional that would prejudice the user
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• Figure 25:I think that this website has sufficient experience in the marketing of the products and services that it offers
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• Figure 26:I think I can have confidence in the promises that this website makes
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• Figure 27:I think that this website takes into account the repercussions that their actions could have on the consumer
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• Figure 28:I think that this website has the necessary abilities to carry out its work