International Journal of Computer Applications
Foundation of Computer Science (FCS), NY, USA
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Volume 178 - Issue 18 |
Published: Jun 2019 |
Authors: P. C. Jha, Remica Aggarwal, P. K. Kapur |
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P. C. Jha, Remica Aggarwal, P. K. Kapur . Studying the various Social Media Marketing Metrics for Indian SMEs. International Journal of Computer Applications. 178, 18 (Jun 2019), 16-18. DOI=10.5120/ijca2019919016
@article{ 10.5120/ijca2019919016, author = { P. C. Jha,Remica Aggarwal,P. K. Kapur }, title = { Studying the various Social Media Marketing Metrics for Indian SMEs }, journal = { International Journal of Computer Applications }, year = { 2019 }, volume = { 178 }, number = { 18 }, pages = { 16-18 }, doi = { 10.5120/ijca2019919016 }, publisher = { Foundation of Computer Science (FCS), NY, USA } }
%0 Journal Article %D 2019 %A P. C. Jha %A Remica Aggarwal %A P. K. Kapur %T Studying the various Social Media Marketing Metrics for Indian SMEs%T %J International Journal of Computer Applications %V 178 %N 18 %P 16-18 %R 10.5120/ijca2019919016 %I Foundation of Computer Science (FCS), NY, USA
Social media or digital media has gradually emerged from just being a personal , consumer oriented paradigm to something that has huge impact on businesses . The scenario is even more overwhelming in developing countries such as India with website such as Facebook and Youtube capturing a large users base. The success and consequently the positive influence of the social media over the business growth can be measure with the help of various metrics . Present research work focuses on exploring and studying some of the popular social media marketing metrics for Indian SMEs.