Research Article
On Studying the Interrelationships amongst the various Marketing and Advertising Performance Metrics for Architectural, Engineering and Construction Industry
|
International Journal of Computer Applications
Foundation of Computer Science (FCS), NY, USA
|
| Volume 177 - Issue 42 |
| Published: Mar 2020 |
| Authors: P. K. Kapur, Lakshay Aggarwal, Viraj Voditel, Remica Aggarwal |
10.5120/ijca2020919932
|
P. K. Kapur, Lakshay Aggarwal, Viraj Voditel, Remica Aggarwal . On Studying the Interrelationships amongst the various Marketing and Advertising Performance Metrics for Architectural, Engineering and Construction Industry. International Journal of Computer Applications. 177, 42 (Mar 2020), 47-52. DOI=10.5120/ijca2020919932
@article{ 10.5120/ijca2020919932,
author = { P. K. Kapur,Lakshay Aggarwal,Viraj Voditel,Remica Aggarwal },
title = { On Studying the Interrelationships amongst the various Marketing and Advertising Performance Metrics for Architectural, Engineering and Construction Industry },
journal = { International Journal of Computer Applications },
year = { 2020 },
volume = { 177 },
number = { 42 },
pages = { 47-52 },
doi = { 10.5120/ijca2020919932 },
publisher = { Foundation of Computer Science (FCS), NY, USA }
}
%0 Journal Article
%D 2020
%A P. K. Kapur
%A Lakshay Aggarwal
%A Viraj Voditel
%A Remica Aggarwal
%T On Studying the Interrelationships amongst the various Marketing and Advertising Performance Metrics for Architectural, Engineering and Construction Industry%T
%J International Journal of Computer Applications
%V 177
%N 42
%P 47-52
%R 10.5120/ijca2020919932
%I Foundation of Computer Science (FCS), NY, USA
Abstract
Following research work focuses on exploring the possible challenges for solid waste management practices in developing countries such as India . It compares the two methodologies of qualitative decision making i.e. ISM and Fuzzy ISM methodologies for establishing the inter-relationship amongst them.
References
- https://www.designingbuildings.co.uk/wiki/Digital_marketing_for_the_construction_industry
- https://zweiggroup.com/2017/03/13/marketing-metrics-for-the-aec-industry/
- https://aec-marketing.com/blog/2017/6/13/top-five-trends-in-aec-marketing
- http://go.psmj.com/blog/a/e/c-marketing-metrics-that-matter-in-2017
- https://www.smallscreenproducer.com/digital-media-marketing-is-changing-the-aec-industry/
- https://academy.archistar.ai
- Abdirad, H. and Pishdad-Bozorgi, P. 2014. Computing in Civil and Building Engineering , ASCE 2014 , pp 496-510.
- Warfield, J.N. 1974. Developing interconnection matrices in structural modelling , in the proceedings of IEEE Transactions on System, Man, and Cybernetics, SMC, 4 (1), 81-87.
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