Research Article

Consumer Behavior Analysis through Network captures using Big Data

by  Vishal Mehta
journal cover
International Journal of Computer Applications
Foundation of Computer Science (FCS), NY, USA
Volume 120 - Issue 21
Published: June 2015
Authors: Vishal Mehta
10.5120/21350-3997
PDF

Vishal Mehta . Consumer Behavior Analysis through Network captures using Big Data. International Journal of Computer Applications. 120, 21 (June 2015), 12-14. DOI=10.5120/21350-3997

                        @article{ 10.5120/21350-3997,
                        author  = { Vishal Mehta },
                        title   = { Consumer Behavior Analysis through Network captures using Big Data },
                        journal = { International Journal of Computer Applications },
                        year    = { 2015 },
                        volume  = { 120 },
                        number  = { 21 },
                        pages   = { 12-14 },
                        doi     = { 10.5120/21350-3997 },
                        publisher = { Foundation of Computer Science (FCS), NY, USA }
                        }
                        %0 Journal Article
                        %D 2015
                        %A Vishal Mehta
                        %T Consumer Behavior Analysis through Network captures using Big Data%T 
                        %J International Journal of Computer Applications
                        %V 120
                        %N 21
                        %P 12-14
                        %R 10.5120/21350-3997
                        %I Foundation of Computer Science (FCS), NY, USA
Abstract

For any business it is crucial to listen its target audience, understand market trends and must possess the ability to predict the future of the business. But understanding the mindset of the consumer has always been challenging for the businesses. Hence to understand the requirement of its customers and market trends, companies are investing to develop a feedback platform which can help them to listen and understand their specific customer needs. In this paper we are trying to propose a design of strategy and decision making platform which can help telecom companies to zoom into the consumer needs, in making futuristic strategies and recommending tailor-made offerings to the user.

References
  • Consumer behavior on ecoproduct: why consumers do not buy an ecoproduct IEEE
  • Research on Consumer Behavior Influenced by ICT Using Structural Equation Model IEEE
  • Classification of Consumer Behavior Using Functional Link Artificial Neural Network, F. IEEE
  • A qualitative study in consumer behavior of Skype internet phone IEEE.
Index Terms
Computer Science
Information Sciences
No index terms available.
Keywords

Packet Data Unit (PDU).

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