International Journal of Computer Applications
Foundation of Computer Science (FCS), NY, USA
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Volume 105 - Issue 12 |
Published: November 2014 |
Authors: R.P.S. Tomar, Archana Sharma |
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R.P.S. Tomar, Archana Sharma . Mathematical Model to Study the Cost Effects and Mobile-Users Trust on Location based Data Access in Mobile-Commerce Transactions. International Journal of Computer Applications. 105, 12 (November 2014), 22-26. DOI=10.5120/18430-9794
@article{ 10.5120/18430-9794, author = { R.P.S. Tomar,Archana Sharma }, title = { Mathematical Model to Study the Cost Effects and Mobile-Users Trust on Location based Data Access in Mobile-Commerce Transactions }, journal = { International Journal of Computer Applications }, year = { 2014 }, volume = { 105 }, number = { 12 }, pages = { 22-26 }, doi = { 10.5120/18430-9794 }, publisher = { Foundation of Computer Science (FCS), NY, USA } }
%0 Journal Article %D 2014 %A R.P.S. Tomar %A Archana Sharma %T Mathematical Model to Study the Cost Effects and Mobile-Users Trust on Location based Data Access in Mobile-Commerce Transactions%T %J International Journal of Computer Applications %V 105 %N 12 %P 22-26 %R 10.5120/18430-9794 %I Foundation of Computer Science (FCS), NY, USA
In location based M Commerce services, the service provider provides service to mobile users like their locations with a certain level of granularity to maintain a degree of secrecy. This level of granularity depends on their perceived risk as well as the incentives they receive in the form of monetary benefits or improved M-Commerce services. The factors included perceived risk are unauthorized access hidden and unconsciousness computing derived from mobile applications. Thus, perceived risk has a negative effect on intention to use M – Commerce by mobile users. To build the trust in the mobile user and to reduce the access cost of the M-Commerce, a mathematical Model using Mixed Integer Programming has been developed.